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– Social Networks (e.g. XING, Facebook, LinkedIn, MySpace, StudiVZ, Google+ or wer-kennt-wen)
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Social media is changing the communication between companies and customers

Social media will become more significant and rapidly changed our communication behavior drastically. The social media site Facebook, with over one billion users, is the biggest mass medium in the world. To reach 50 million people, took the radio 25 years, the television 13 years, and Facebook only 5 months!

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Socialfans
Mette Marie Poulsen
Langevej 25
8000 Aarhus
004526548302
support@socialfans.eu
http://socialfans.eu

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Social Media Exchange System by Country and/or Gender !!!

Social media is used as a term for media platforms in which Internet users experiences, opinions, swap travel stories or gather information and knowledge (user generated content), which on the basis of Web 2.0.

These include:

– Wikis like Wikipedia
– Boards, Weblogs and Micro-Blogs (e.g. Twitter)
– Review Portals (e.g. QYPE, Idealo, or Ciao!)
– Information Portals (e.g. who-knows-what or gutefrage.net)
– Social-Bookmark-Portals (e.g. Mister Wong, Oneview, Delicious, Digg or LinkARENA)
– Social Networks (e.g. XING, Facebook, LinkedIn, MySpace, StudiVZ, Google+ or wer-kennt-wen)
– Photo-, Music-, Video- or Document-Sharing-Portals (e.g. YouTube, MyVideo, Picasa, Flickr, Sevenload, Slideshare, Scribd, last.fm)

Social media is changing the communication between companies and customers

Social media will become more significant and rapidly changed our communication behavior drastically. The social media site Facebook, with over one billion users, is the biggest mass medium in the world. To reach 50 million people, took the radio 25 years, the television 13 years, and Facebook only 5 months!

It is therefore becoming increasingly important, to have “likes”, “follower” or “subscribes” in large quantities, to demonstrate a serious business.

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The main objectives in social media marketing:

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– increasing the number of visitors to the company website
– and the further development of new
– promoting a positive brand image
– increasing brand awareness
– customer acquisition

Social media marketing is not the duty, but the freestyle in online marketing. Companies should look at this issue in order to evaluate the potential for themselves.

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Available in the following languages: العربية, 中國的, bahasa melayu, dansk, deutsch, english, español, français, ελληνικά, italiano, nederlands, român, Urdu (‏اردو‎) …

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Socialfans
Mette Marie Poulsen
Langevej 25
8000 Aarhus
004526548302
support@socialfans.eu
http://socialfans.eu

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Social Media Exchange – The new Boom for social Networks !!!

Social media is used as a term for media platforms in which Internet users experiences, opinions, swap travel stories or gather information and knowledge (user generated content), which on the basis of Web 2.0.

These include:

– Wikis like Wikipedia
– Boards, Weblogs and Micro-Blogs (e.g. Twitter)
– Review Portals (e.g. QYPE, Idealo, or Ciao!)
– Information Portals (e.g. who-knows-what or gutefrage.net)
– Social-Bookmark-Portals (e.g. Mister Wong, Oneview, Delicious, Digg or LinkARENA)
– Social Networks (e.g. XING, Facebook, LinkedIn, MySpace, StudiVZ, Google+ or wer-kennt-wen)
– Photo-, Music-, Video- or Document-Sharing-Portals (e.g. YouTube, MyVideo, Picasa, Flickr, Sevenload, Slideshare, Scribd, last.fm)

Social media is changing the communication between companies and customers

Social media will become more significant and rapidly changed our communication behavior drastically. The social media site Facebook, with over one billion users, is the biggest mass medium in the world. To reach 50 million people, took the radio 25 years, the television 13 years, and Facebook only 5 months!

It is therefore becoming increasingly important, to have “likes”, “follower” or “subscribes” in large quantities, to demonstrate a serious business.

That´s exactly why the site SocialPromo.eu was developed. The system offers each, a kind of exchange opportunity for fans, likes and other social forms, for free. The system relies on “s4s”, “wggw” private like vs. private like.

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The main objectives in social media marketing:

– the establishment and maintenance of a large customer base
– increasing the number of visitors to the company website
– and the further development of new
– promoting a positive brand image
– increasing brand awareness
– customer acquisition

Social media marketing is not the duty, but the freestyle in online marketing. Companies should look at this issue in order to evaluate the potential for themselves.

Take advantage of the service of SocialPromo.eu and generate new fans, likes, followers, targeted by country, gender and age.

We offer Fans, Subscribes, Likes, Follower, Views, Plays and more, for FREE. Social Media Marketing for Facebook, Twitter, StumbleUpon, SoundCloud, Digg, YouTube, Pinterest, Google Plus

Kontakt:
SocialPromo.eu
Beatrice de la Croix
Meyner Strasse 24
24980 Schafflund
04639 2494670
support@socialpromo.eu
http://socialpromo.eu

Pressekontakt:
Perfect Business Group
Jörg-Owe Schneppat
Meyner Strasse 24
24980 Schafflund
046392494670
support@pb-g.com
http://socialpromo.eu

Screenshot Omanvideo on TopsOfTravel

After having increased the promotion of Chile”s tourism video during the last weeks, Oman is now following and will be represented with even three different videos. Oman counts on the seeding competence of dot-group to reach important multipliers and social influencers and to get qualitative contacts.

TopsOfTravel offers destinations with high-quality videos a top position on the channel for several weeks, to support them in particular. This increases the online presence and popularity of the particular travel destination.

Oman convinces with the videos “Welcome to Oman”, “Magical Dhofar” and “Dive Oman”, which will be placed in several different playlists. The videos provide beautiful images of breathtaking landscapes, wild animals, a mysterious underwater world, culture rich in tradition and the activities offered by the country.

TopsOfTravel offers the curious travel lovers various playlists comprising videos of many different countries, travel destinations and the newest trends in the travel business.
Furthermore, the videos of known airlines, tour operators and cruise liners are represented on the channel, as well as popular city trips, architectonical highlights and culinary delicacies.

TopsOfTravel is the perfect YouTube channel for all the globetrotters out there. No matter if you’re looking for a vibrant metropolis, an exotic paradise or an adventure trip. Here, you can find always the newest videos of the most popular holiday destinations, useful tips and special recommendations of the TopsOfTravel-Team. With this channel you get infected with “wanderlust” easily.

Kontakt:
TopsOfTravel
Laura Engelbrecht
Erkelenzdamm 59/61
10999 Berlin
+49.30.46776616
presse@dot-gruppe.com
http://www.youtube.com/topsoftravel

Pressekontakt:
dot-gruppe / dot-films GmbH
Laura Engelbrecht
Erkelenzdamm 59/61
10999 Berlin
+49.30.46776616
presse@dot-gruppe.com
http://www.dot-gruppe.com

The German based IT company Key-Systems will be represented with its corporate domain portal BrandShelter at this year’s dmexco (September 12-13 in Cologne). BrandShelter supports its customers in protecting their company’s name, brands and trademarks on the Internet. BrandShelter’s focus at the exhibition will be its comprehensive monitoring services that include social media monitoring.

Furthermore, the BrandShelter team will inform interested visitors about the possibilities of domain pre-registration under up to 1927 new top level domains (TLDs), which will be available from 2013. Trade show participants are invited to visit the BrandShelter booth (hall 7 / F052) or to make an appointment in advance (info@brandshelter.com). Booth visitors also have the chance to win an iPad 3.

Key-Systems’ BrandShelter monitors the use of customers’ company name as well as their trademarks and their brands on the Internet and helps to prevent abuse. This brand monitoring also includes the registration and publication of identical and confusingly similar marks as well as international company name watch, trademark application watch and design watch. The social media monitoring contains the reservation of trademarks and persons as user names and the identification of trademark infringements in user names. Furthermore, BrandShelter observes existing and emerging social networks.

In addition, as part of the content monitoring, customers will be notified of brand appearance in a web site, blog body or meta tags. There is also the ability to track content changes with potential infringements. Using the BrandShelter technology, domain-monitoring in over 270 TLDs according to customized requirements is possible, typos or phonetic misspellings are considered.

“BrandShelter protects your company from risks such as phishing, cybersquatting or trademark abuse”, subsumes Andreas Soll, Product Manager, the monitoring-offers of BrandShelter.

The second focus of BrandShelter’s dmexco visit is to inform about the possibilities of domain pre-registration under all new generic TLDs. Due to the liberalization of the TLD market by the supreme Internet organization ICANN (Internet Corporation for Assigned Names and Numbers) trademarks or product names can be used as TLD. The landscape of the Internet will change with the upcoming introduction of TLDs such as .APP, .WEB or .SAARLAND by ICANN, new generic name spaces for you and your company will be created. BrandShelter offers free of charge and without obligation pre-orders for all new gTLDs.

About Key-Systems

Key-Systems is an international IT company that currently manages more than 3 million domains for more than 70,000 retail/corporate customers and 1,800 resellers worldwide. The company with more than 60 employees is the second largest registrar for generic domains such as .COM or .NET in Europe and one of the 15 largest worldwide, in relation to the number of managed gTLD domain names (source: webhosting.info). KeySystems’ headquarters are located in St. Ingbert/Germany. Furthermore, the company runs two subsidiaries in the USA and Mexico. Key-Systems” business areas include the retail customer portal domaindiscount24.com and the reseller portal RRPproxy.net. Furthermore, the company runs the TIER III SKYWAY DataCenter, the corporate domain portal BrandShelter.com, a service for registry operation (KSregistry) and the domainer software DNWorker.

Kontakt:
Key-Systems GmbH
Julia Zang
Im Oberen Werk 1
66386 St. Ingbert
06894 9396942
jzang@key-systems.net
http://key-systems.net

Web Radio Monitor 2012 published

Online radio in Germany. Alternative distribution channels are gaining market shares, Goldmedia/BLM 2012

Berlin, August 15, 2012. Use of online radio and audio services continues to grow. Although market development in recent years had consisted primarily in increases in the sheer number of services, the online radio market is now in a consolidation phase and becoming more professional.

According to Web Radio Monitor 2012, there are currently about 3,000 online radio stations in Germany. While the number of the small providers is in slight decline, FM stations” the online streams have proliferated. Use of online radio on mobile devices has seen particularly strong growth. Every sixth online radio hit is already attributable to a smartphone or tablet.

With the publication of Web Radio Monitor 2012, the Bavarian Regulatory Authority for Commercial Broadcasting – BLM (http://www.blm.de) and Berlin strategy consultant Goldmedia (http://www.Goldmedia.com) present a comprehensive market overview of online radio providers, use, scope, and ad revenue among German online radios for the fourth time. The study is based upon extensive primary data research, collected via a survey of all online radio providers in Germany, conducted from May to June of 2012.

Online radio services: great diversity, number stagnating

The world of online radio is a diverse one. Most online radio stations are broadcasted exclusively on the Internet. Web Radio Monitor 2012 covers about 2,500 so-called online-only stations, making up 82% of all online stations. However, their dominant share declined by 2 percentage points compared to the previous year. The share of live FM radio streams, so-called “simulcast streams”, increased to 13% this year (11% in 2011). The number of online FM sub-brands has remained constant. The small but significant group of user-generated music-streaming services (Spotify, laut.fm, simfy, Last.fm, Aupeo!) and a range of online radio aggregators (radio.de, phonostar.de, surfmusik.de) make up a further segment of the German radio market with a share of 0.5%.

Online radio use: number of hits increased by 36 percent

Daily traffic figures collected in Web Radio Monitor 2012 show increasing user interest. In April 2012, an average of 13,800 streams were launched per station every day, a 36%-increase compared to 10,200 hits per day in April 2011. The services of the FM brands (simulcast streams and online sub-brands) have achieved a wider scope and reported an increase of 58% from about 11,600 hits in 2011 to 18,300 hits today.

Distribution: smartphones and tablets to become key reception devices

In the medium term, online radio stations” websites will remain the most important source of hits. However, according to online radio providers surveyed, the number of hits from PCs decreased from 69% (in 2011) to 54% today.
Mobile devices are gaining importance. Three quarters of the respondents regard mobile online radio as their central method of broadcasting. In fact, 57% predicted that mobile online radio might be able to replace classical FM radio in the long run. Mobile hits, via apps or mobile browsers, now make up 17% of all hits, compared to 14% in 2011. By 2014, mobile devices are expected to make up a quarter (24%) of all online radio hits.

In addition, providers have high expectations for online radio streaming in cars. According to 87% of providers, usage in the car is expected to increase dramatically.

Social media: not yet important as a broadcast method

By now, an active social media presence is a given for the vast majority of online radio providers. A full 84% of the services have Facebook pages, and 42% are active on Twitter.

Social media are frequently used to build rapport among listeners and enable communication. However, providers don”t regard social media platforms as important broadcasters yet. Only half of the providers believe that Facebook & co. will play a more important role for future online radio use. Based on providers” assessments, hits via social networks will rise only slightly, from 6% today to 7% in 2014.

Streaming services: no competition for online radios predicted

Especially after Spotify was launched in Germany in March of 2012, online, on-demand music services are now widely known. Most online radio providers (64%) do not expect that streaming services will have any negative impact on the traditional online radio market. Rather, the services are viewed as competitors to download platforms, such as iTunes.

Economic situation: cost coverage at only 71 percent

Web Radio Monitor 2012 also depicts online radios stations” degree of cost coverage (relation of total sales and total costs). While online-only services have an average cost coverage of just 69%, FM brands” services are slightly below the cut-off for profitability, at 98% cost coverage. According to the providers, this results from high streaming costs and GEMA license fees.

Just 45% of all online radio stations sell advertisements. In a breakdown of market segments, 43% of online-only services and 64% of FM stations sell advertisements. Nevertheless, more than half of the providers (54%) have a positive outlook on growth prospects for the online radio market.

Online radio market forecasts substantiate their positive outlook. In 2011, online radio providers” total net ad revenues grew to 14.1 million euros. This corresponds to an increase of 37% over the previous year. Providers and experts expect a doubling of net ad revenues to nearly 30 million euros by 2016.

The study can be accessed at no charge at:
http://www.goldmedia.com/en/press/newsroom/online-radio-monitor-2012.html

Source Web Radio Monitor 2012, BLM – Goldmedia
All information used in this press release is taken from “Web Radio Monitor 2012″. The study was undertaken on behalf of the Bavarian Regulatory Authority for Commercial Broadcasting (BLM). “Web Radio Monitor 2012″ provides an overview of the German online radio market and quantifies use through primary data research, drawing from a survey of all online radio providers. The study includes market and potential analyses as well as a categorisation of internet radios according to genre and type of service.

Press Contact for Goldmedia GmbH
Dr. Katrin Penzel, Tel: +49-30-246 266-0, Katrin.Penzel@Goldmedia.de
Further information and graphics can be downloaded here: www.Goldmedia.com

About Goldmedia
Since 1998, Goldmedia has provided national and international clients with high-quality consulting and research services in the fields of media, entertainment and telecommunications. Goldmedia offers: in-depth analyses of markets and competitors; forecasts and strategic consulting services; the implementation of new business models; and consulting for restructuring whole companies, including M&A processes in the field of corporate finance. Goldmedia Group: Goldmedia GmbH Media Consulting & Research, Goldmedia Sales & Services GmbH, Goldmedia Custom Research GmbH, Goldmedia Political & Staff Advising GmbH, and Goldmedia Innovation GmbH. The company’s head office is in Berlin, Germany.

Goldmedia GmbH Strategy Consulting
Since 1998, Goldmedia has provided national and international clients with high-quality consulting and research services in the fields of media, entertainment and telecommunications. Goldmedia offers: in-depth analyses of markets and competitors; forecasts and strategic consulting services; the implementation of new business models; and consulting for restructuring whole companies, including M&A processes in the field of corporate finance. Goldmedia Group: Goldmedia GmbH Media Consulting & Research, Goldmedia Sales & Services GmbH, Goldmedia Custom Research GmbH, Goldmedia Political & Staff Advising GmbH, and Goldmedia Innovation GmbH. The company’s head office is in Berlin, Germany.

Kontakt:
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
+49-30-246 266-0
Katrin.Penzel@Goldmedia.de
http://www.Goldmedia.com

Pressekontakt:
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
+49-30-246 266-0
Katrin.Penzel@Goldmedia.de
http://www.Goldmedia.com

KUKA Systems joins the blogging fraternity

KUKA Blog – made by KUKA Systems

KUKA Systems has been online with its own corporate blog since February. With the “KUKA Blog – Made by KUKA Systems”, the Augsburg-based system builder demonstrates just what exciting tales it has to tell. Alongside obvious topics, such as technologies and solutions, there are also interesting finds and sections containing useful information and fascinating stories about the company and its employees.

Visitors are welcomed to the new KUKA Systems blog with a large number of company photos that provide unusual insights into the world of the system builder from Augsburg. These are followed by the “diary entries” typical of a blog. The contents are hugely varied, ranging from technology-related articles and corporate news from the KUKA companies around the world to stories portraying life at KUKA. “We are using this blog to present the KUKA Systems group from a different perspective and to offer readers a “peek through the keyhole”,” explains Markus Meier, Marketing Director at KUKA Systems.

Unique and special
The KUKA Systems blog is an addition to the company website and the existing social media channels. Markus Meier”s objective is for the blog to live not only from articles provided by the marketing department of the technology leader, but also from stories contributed by employees. Just as our employees are unique and special, so too are the stories they have to tell – and this should be reflected in the “KUKA Blog – Made by KUKA Systems”,” adds Markus Meier.

Technical benefits and time savings
In addition to information about the company, the new communication platform also contains photo galleries to accompany the stories. This provides a welcome change to those wishing to gain an insight into the system builder. All information, and links to the image database “Flickr”, “youtube” or the company careers site, can be accessed at a single click – this is corporate communication the way it should be. It is characterized by a clear layout and ease of operation for the reader. Furthermore, the blog not only facilitates access for the Internet user, it also offers a technical advantage and time savings for the KUKA Systems communications team. “The blog helps us to simplify the editing process. Instead of having to enter and maintain text and images on each of the individual communications channels, publication in the blog now means that the contents are automatically updated on Facebook, Twitter and google+,” reports Markus Meier. We can all look forward to fascinating stories and experiences of the Augsburg-based technology company and system integrator KUKA Systems.

About KUKA Systems
KUKA Systems is an international supplier of flexible automation systems for the Automotive, Aerospace, Energy and Industrial Solutions segments. Some 3,500 employees worldwide work on ideas, concepts and solutions for automated production and the provision of products and services for virtually all tasks in the industrial processing of metallic and non-metallic materials.
In the Industrial Solutions segment, KUKA Systems supplies solutions for all aspects of joining, assembly and handling. The process technologies, which include numerous types of welding, bonding, cutting and press automation, are constantly being developed and refined to produce independent solutions for manufacturing industry.
The range is presented and marketed internationally via the subsidiaries and sales offices in Europe, America and Asia. KUKA Systems recorded an order volume of around 850.7 million euro for the 2011 business year.

Kontakt:
KUKA Systems GmbH
Markus Meier
Blücherstrasse 144
86165 Augsburg
marketing@kuka.de
+49 821 797-2483
http://www.kuka-systems.com

Session on the topic: “Authenticity – the key to social media success” , on February 14th

Goldmedia at Social Media Week London 2012

Berlin, London, February 08, 2012. Goldmedia will present its own session at Social Media Week in London on the topic: “Authenticity – the key to social media success.” On February 14th, those interested can learn why successful social media campaigns require a triad of interaction, information, and emotion.

Many companies are now active on social media platforms. For all of them, how to garner on-going success on social media is a central question. As part of Social Media Week 2012 in London, Goldmedia (http://www.goldmedia.com) will present the session under the title: “Authenticity – the key to social media success.” A foundation based on authentic communication is of enormous importance for all companies. Authenticity is created via a dialogue of interaction, information, and emotion.

The speaker at Goldmedia”s session, which will take place on February 14, 2012 at London”s 01ZeroOne (3:00 p.m. – 4:00 p.m.), will be Simon Boé, Managing Director of Goldmedia Sales & Services GmbH and Goldmedia UK Ltd. Simon Boé will discuss the essential elements for successful social media campaigns using practice-oriented case studies. He will also emphasize the importance of an authentic and consistent company presence in the social Web.

Goldmedia Sales & Services GmbH / Goldmedia UK Ltd. is part of the Goldmedia group and offers extensive services in marketing and media. The portfolio includes convergence in on- and offline marketing, media planning, SEO, SEM, affiliate marketing, Web 2.0, Social Media marketing and consulting of print and online media.

Social Media Week will attract international experts from twelve different locations around the world from February 13-17, 2012. This year, Social Media Week will take place on the same dates in Hamburg, Hong Kong, London, Miami, New York, Paris, San Francisco, Sao Paulo, Singapore, Tokyo, Toronto, and Washington.

Goldmedia Sales & Services GmbH / Goldmedia UK Ltd.
The Goldmedia Sales & Services GmbH is part of the Goldmedia group and was founded in 2004. The company offers extensive services in marketing and media. The portfolio includes convergence in on- and offline marketing, media planning, SEO, SEM, affiliate marketing, Web 2.0, Social Media marketing and consulting of print and online media. Goldmedia is also a specialist in training and coaching for on- and offline marketing in media and offers seminars about online marketing and Social Media marketing all over Germany. Besides branches all over Germany and international cooperative agencies, Goldmedia has offices in Paris, Zurich and London. Main location of Goldmedia is Berlin, Germany.
Further information: http://www.goldmedia.com/online-strategy.html

Kontakt:
Goldmedia Sales & Services GmbH
Simon Boé
Oranienburger Str. 27
10117 Berlin
+49/30/246 266 0

http://www.goldmedia.com/online-strategy.html
sales@goldmedia.de

Pressekontakt:
Goldmedia GmbH
Katrin Penzel
Oranienburger Str. 27
10117 Berlin
katrin.penzel@goldmedia.de
+49/30/246 266 0
http://www.goldmedia.com

What does 2012 hold in store for Germany”s media, telecom, and entertainment industries?

Trends and outlook 2012. Goldmedia Trend Monitor 2012

Berlin, December 14, 2011. Every year, strategy consultant Goldmedia (http://www.goldmedia.com) publishes its analysts’ commentary on and assessments of important trends for the coming year in Germany. Trend Monitor 2012 provides the outlook for select developments in the areas of media, telecom, entertainment, Internet, and social media.

Trends 2012

- Smartphones are increasingly used to remotely manage everyday life; LTE technology will give phones” use as central controllers an extra boost
- E-readers will gain critical traction; well-founded hope for the book and magazine industries
- Downloading will surpass CDs as a sound storage method; 2012 will herald the end of the CD
- Smart TV is in the starting blocks; operators and business models wanted
- Mobile video use is gaining a mass market; multiscreen will find its way into the TV market
- Ad budgets will shift further toward online expenditures; the “holy” TV budgets will get smaller
- The influence of social TV will increase; social media will become important determinants for TV programming strategies
- Social media”s role in business will grow; companies will increasingly use “social intelligence” to their advantage
- Personal media will take off; mobile apps with personalized services are becoming a competitive advantage
- Expansion of fiber-optic infrastructure is stagnating; high speed connections are taking their time
- Cloud services will reach the end customer market; demand for network access will rise
- Bluetooth was yesterday; NFC is taking near-field communication to a new level
- More than just bit pipes: network operators’ new OTT strategies

Infographic: Goldmedia Trend Monitor 2012, http://www.goldmedia.com/en/news-en/trend-monitor-2012.html

Please find more information and the complete Trend Monitor 2012 (available only in German) on Goldmedia”s website: http://www.Goldmedia.com

Press contact
Goldmedia GmbH: Dr. Katrin Penzel,
Tel: +49-30-246 266-0, Katrin.Penzel@Goldmedia.de

Goldmedia Group:
Since 1998, Goldmedia has provided national and international clients with high-quality consulting and research services in the fields of media, entertainment and telecommunications. Goldmedia offers: in-depth analyses of markets and competitors; forecasts and strategic consulting services; the implementation of new business models; and consulting for restructuring whole companies, including M&A processes in the field of corporate finance. Goldmedia Group: Goldmedia GmbH Media Strategy Consulting, Goldmedia Sales & Services GmbH, Goldmedia Custom Research GmbH and Goldmedia Political & Staff Advising GmbH, Goldmedia Innovation GmbH and blätterwald GmbH (http://www.blaetterwald.org)
The company’s head office is in Berlin, Germany. More info is available at www.Goldmedia.com

Goldmedia Group:
Since 1998, Goldmedia has provided national and international clients with high-quality consulting and research services in the fields of media, entertainment and telecommunications. Goldmedia offers: in-depth analyses of markets and competitors; forecasts and strategic consulting services; the implementation of new business models; and consulting for restructuring whole companies, including M&A processes in the field of corporate finance. Goldmedia Group: Goldmedia GmbH Media Strategy Consulting, Goldmedia Sales & Services GmbH, Goldmedia Custom Research GmbH and Goldmedia Political & Staff Advising GmbH, Goldmedia Innovation GmbH and blätterwald GmbH (http://www.blaetterwald.org)
The company’s head office is in Berlin, Germany. More info is available at www.Goldmedia.com

Kontakt:
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
+49-30-246 266-0

www.Goldmedia.com
Katrin.Penzel@Goldmedia.de

Pressekontakt:
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
Katrin.Penzel@Goldmedia.de
+49-30-246 266-0
http://www.Goldmedia.com

“Web TV Monitor 2011″ by BLM and Goldmedia is published at the conference Medientage München

Web TV Monitor 2011

Munich/Berlin, October 19, 2011. According to the BLM “Web TV Monitor 2011″, there are currently 1,418 online-TV services in Germany, with 166 million daily video hits. Video access numbers have increased by about 10% compared to the previous year. Short, three- to five-minute clips on video-sharing platforms still dominate. But longer formats, increasingly offered online by professional content producers, have also enjoyed greater popularity.

The means for accessing online videos continue to diversify. Adding to the ranks of PCs and smartphones are diverse new devices such as tablets, game consoles, and internet-capable hybrid TVs, leading to increases in both user levels and the variety of services for online TV.

In order to make the market structure of the online TV world more transparent, Berlin strategy consultant Goldmedia was commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting, to produce “Web TV Monitor 2011″ (http://www.goldmedia.com) (http://www.blm.de).The study”s examination of the growth and use of online TV in Germany is based on primary data research through survey of all German online TV providers and the annual study is being published for the second year. The key results will be presented on October 19, 2011 at the German conference Medientage München.

Web TV services: most services are sub-brands of the traditional media

The traditional media”s video and online portals are the category with the highest number of services, with a 43% market share. About one third (33%) are online TV channels that are produced exclusively for the Internet – so-called Internet-only channels. Other online TV services include corporate TV and video-shopping sites (9%), non-commercial online TV channels (5%), media stores and video centers (a combined 4%), and video-sharing platforms (3%).

Compared to 2010, the number of Internet-only channels has increased, with 36 new services. But online services from traditional media, which increasingly include video content, are also contributing to growth. There were 35 new online services from traditional media compared with 2010. In addition, corporate TV and non-commercial services drove growth in the market.

Online TV usage: popularity of longer formats increases

As the number of services increases, video access figures are also rising strongly. The services included in Goldmedia”s survey for “Web TV Monitor 2011″ achieved a total of about 166 million video hits per day, or about five billion per month. The greatest share of use remains concentrated on video-sharing sites like YouTube (88%), whose content is becoming more and more popular. But online media and video centers with appealing content and longer formats (complete TV shows, series, and feature films) have also seen increased demand. These providers have now reached over 240 million video hits per month, an increase of 30% relative to 2010.

Distribution channels for online TV: mobile more important

Availability on all types of devices is becoming more important for the success of online-TV services. According to the “Web TV Monitor 2011″ survey participants, only 3% of video hits were through mobile devices in 2010, but providers expected strong growth to 25% by 2013.

According to Goldmedia”s analysis, achieving this high share for mobile hits will require optimally adapting content for these devices. In this respect, online-TV providers are still in the trial phase and, for now, are optimizing their content only for select platforms. Preferences for various platforms aren”t equal: 90% of providers who have adapted their services for mobile devices offer service for Apple”s operating system, 43% offer service for Android”s OS, and 38% for Window”s OS.

Hybrid TV via the home TV is also gaining significance for the market. Although access figures via hybrid TV are still barely on the radar, surveyed providers expected its share of hits to rise to 6% by 2013.

Media centers, video centers, and TV channels” online-video services in particular stand to profit from growth in hybrid TV. But Germany is still far behind developments in the USA, where Netflix gets about 60% of its hits from Playstation and Xbox”s internet-capable game and media consoles alone. One reason for slower development in Germany is the absence of a content aggregator on which all platforms are represented.

Social media carve out a niche as intermediary platforms: social TV

Social media are an important driver for online video services. The surveyed online-TV providers reported that 5% of hits were already being generated via social media sites like Facebook and Twitter in 2010. Providers expect an increase to 13% by 2013. The recommendations of friends and acquaintances play a growing role in helping users orient themselves in the universe of online video services. Facebook”s recent steps to establish itself as the recommendation platform for consumer media content could serve to create a new intermediary.

Research methods for “Web TV Monitor 2011″

In surveying online-TV services for BLM”s “Web TV Monitor 2011″, Goldmedia laid out uniform criteria for online-TV services. Online-TV services were defined as those video services that were regularly updated, could be accessed via a standard web browser, were targeted at a German audience, and whose content was either primarily user generated or licensed and in adherence with all legal standards (copyright, protection of minors).

For the primary data research conducted by Goldmedia in September of 2011, all online-TV providers were contacted with a survey.

Source: “Web TV Monitor 2011″, BLM – Goldmedia
Goldmedia conducted the study “Web TV Monitor 2011″ on behalf of the Bavarian Regulatory Authority for Commercial Broadcasting (BLM). “Web TV Monitor 2011″ is the second comprehensive market study on the German online TV market with information on prevalence and use, ad forms and ad revenues, scope, and performance figures. The study is based on wide-reaching primary data research gained through survey of all online TV providers (n=1,418) in September 2011. The study contains analyses of the market and its potential as well as a categorization of online TV channels according to service type.
You can find further information at www.webtvmonitor.de

The study can be accessed for free at:

www.webtvmonitor.de
www.blm.de
www.goldmedia.com

END

Since 1998, Goldmedia has provided national and international clients with high-quality consulting and research services in the fields of media, entertainment and telecommunications. Goldmedia offers: in-depth analyses of markets and competitors; forecasts and strategic consulting services; the implementation of new business models; and consulting for restructuring whole companies, including M&A processes in the field of corporate finance. Goldmedia Group: Goldmedia GmbH Media Strategy Consulting, Goldmedia Sales & Services GmbH, Goldmedia Custom Research GmbH and Goldmedia Political & Staff Advising GmbH. The company’s head office is in Berlin, Germany. More info is available at www.Goldmedia.com

Kontakt:
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
+49-30-246 266-0

www.Goldmedia.com
Katrin.Penzel@Goldmedia.de

Pressekontakt:
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
Katrin.Penzel@Goldmedia.de
+49-30-246 266-0
http://www.Goldmedia.com